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My guess is they'll have the same issues Bioware is dealing with right now. Mainly not having the customer support experience for something this size and too little content at launch to compete with more established MMOs. The upside is that they have massive amounts of canon lore to draw on and a really good understanding of skill based leveling systems. When it comes down to it all the TES games have been single player MMO just based off the feel of their games. As excited as I am to see it come out I'm cautiously optimistic about what shape it'll be in at launch.
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